Good Morning Towel Takes a New Role in the New Normal
Kenneth Mheil Mangaya- Ay | June 29, 2020
Whenever you’re playing outside the house, your mom never forgets to remind you to bring a towel with you. This, because of the very reason that the towel will take the role of their hands. This gave rise to the well-loved “Good Morning Towel” and you probably have more than a dozen of it in your closet. Because of the coronavirus, the well-loved Filipino staple towel will now have a new role in the new normal.
Rada Collab has partnered with local artist Vanilla Arucan and launched a face mask inspired by the Good Morning Towel. The typical Good Morning Towel is made of cotton and rectangular in shape, the Good Morning Face Mask, on the other hand, is made from washable handmade abaca fiber, an eco-friendly sustainable material. It has low water absorption with filter 7x better than cloth masks and available in many colors (but, for sure, you will prefer the iconic white cloth with red lettering).
Photo by Rada Collab
The limited-edition Good Morning Face Mask is sold at P250 where a portion of it goes to the chosen beneficiary of the artist. For more information, you may visit Rada Collab’s website.