History and Culture
Beyond the Frame: Art In Island Brings You Inside A Painting
Christa De La Cruz | Mar 30, 2016
In 2014, Time Magazine ranked Makati City, the financial center of the Philippines, as the "Selfie Capital of the World." The self-shot photographs that are popular among the younger social media users (a.k.a. the "Me Me Me" Generation) are commonly taken with monopod/selfie sticks, front cameras, and the already-prevalent action cams. On an average day, most Filipinos take more selfies than any other race in the whole world.
Combine this attitude towards selfies with the Filipinos' knack for fun and weird poses and you have the perfect opportunity for putting up a 3D interactive museum. So, in December of 2014, Korean Yun Jae Kyoung founded "Art in Island," which is dubbed as the biggest 3D museum in Asia as far as number of paintings is concerned. The two-storey museum features more than 180 paintings completed by 14 Korean artists in a span of four months. In terms of land area, the Trick Art Museum Korea in Jeju Island boasts of its 4,100 square meter property, which is 300 square meters greater than the Philippine version.
Art in Island encourages visitors to "be part of art" as most of the paintings aren't complete without the presence of a warm body. Stickers are placed on the floor to serve as markers or vantage points for photographers capturing the funny moments and interactions. Suggested shots are also posted beside the murals but going crazy with poses is not prohibited.
On the flipside, it may be uninteresting to old souls who take pleasure in quiet moments and staring at an artwork for hours. It is not the National Museum with the grandeur of Juan Luna and Vicente Manansala, nor the Yuchengco Museum housing the intricate pieces of Chinese Filipino painters, and not even the Ayala Museum with artifacts reflective of our rich Filipino culture.
Art in Island is a completely different world made possible through optical illusions, bright colors, and fantastic designs. Don't forget to bring your camera and hilarious smiles!
Art in Island is located at 175 15th Avenue, Brgy. Socorro, Cubao, Quezon City. (You can enter through the backgate at Cubao Expo.) It is open from Tuesday to Sunday, 9:30 am to 9:30 pm. Tickets are at PhP 500 for adults and PhP 400 for students.
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